Strategic perspectives on digital transformation, revenue operations, and scaling B2B companies.
This question shows up like clockwork. Usually when pressure is high. Often when the quarter is already half gone. It’s a fair question
There’s a silent failure mode in most revenue organisations. It’s not dashboards. It’s not attribution models. And it’s not tooling sprawl.
If I had a euro for every time I’ve watched a leadership team try to force a deal over the line in the final week of a quarter, I could retire early —
When revenue leaders say they have an “operations problem,” they almost never do. What they have is a structural problem masquerading as an operational one —
Modern revenue teams operate under a quiet myth: if we collect more data, we’ll finally understand what’s going on. More dashboards. More tracking fields.
The GTM strategy isn’t failing because it’s wrong. It’s failing because the system makes it impossible to work.
Marketers love the idea that buyers make decisions by weighing up logic, rationality, and spreadsheets. It fits nicely with modern reporting culture. It make
There’s a quiet pressure simmering under the surface of most marketing and revenue organisations — the sort no one says out loud in leadership meetings because it sounds too risky, too political, too honest
Marketers love arguing about channels. TV vs. digital. Radio vs. social. Outdoor vs. anything with a dashboard. But these debates miss the real point — and
Here's the truth - most people don’t think about your brand — they avoid it. Here’s why that changes everything about your GTM strategy. If there’s one u
Every week, another company tells us the same story: “We need more leads.” But when you dig even slightly deeper, the issue is rarely volume. It’s the system
Most teams think pipeline growth comes from more spend or more SDRs. But the biggest jumps rarely come from headcount or budget. They come from finally fixin
We’ve spent years chasing people who don’t exist. Fictional consumers with fictional lives making fictional choices. They live on pitch decks, not in the
Struggling with a website that won’t convert? You’re not alone. Most companies think the fix is a redesign. A fresh layout, a new CMS, a flashier hero sectio
No VP of Sales ever said: “I expect marketing to orchestrate our engagement playbooks.” Yet, that’s precisely what happens inside many B2B organisations. Mar
By 2026, AI-written content will outnumber human-written content. That’s Neil Patel’s projection — and it’s probably right. Around 40% of B2B content onli
Marketers love numbers. Clicks. Recall. Awareness. Every dashboard feels like progress — proof that something is working. But what if the data we obsess over
Stop Chasing Leads, Start Building Systems Leads are the sugar rush of B2B growth. They give you a quick high — then the crash hits. And you start chasing
Most organisations don’t fail because their product isn’t good enough — they fail because sales and marketing don’t move as one. The divide isn’t intentional
Everyone wants scalable growth. Few have the operational discipline to sustain it. The most revealin
In 2012, Adidas spent more than £100 million to become the official sponsor of the London Olympics. Nike spent nothing. Yet, when Ipsos MORI surveyed viewers af
Most B2B marketing strategies look great on presentation slides — but fall apart in practice. The ideas are often strong. The creative is polished. But when exe
For years, business leaders have been chasing “sales and marketing alignment.” In theory, it sounds simple: marketing brings in qualified leads, sales converts
Every company buys a CRM with the same expectation: that it will transform data into growth. But for most B2B organisations, the CRM quietly fades into the ba
When you approach an agency, one of the first questions you’re likely to ask is, “Have you worked in our industry before?” It’s a reasonable question
Somewhere in your company’s shared drive, there’s a “brand voice” document gathering dust. Once launched with fanfare, it’s now forgotten. Executives skimme
At Wanted.Berlin, we work with leadership teams across B2B organizations who share a common challenge: they have invested in digital tools, marketing automa
For many B2B companies, growth problems don’t start with bad ideas — they start with misalignment. Marketing brings leads that sales don’t convert. Customer suc
In 2025, marketing strategy isn’t about launching campaigns — it’s about building systems that drive continuous growth. The most successful B2B companies, espec
Sales and marketing are often described as the twin engines of organizational growth. Yet, in practice, these engines rarely run in perfect harmony. Friction is common
Measure your RevOps maturity instantly and uncover the gaps, misalignments, and opportunities standing between you and scalable, predictable growth.