Demand, engineered.
Complex products. Predictable pipeline.
Senior execution, zero gimmicks. We embed into your team to build the messaging, campaigns, and systems that link marketing directly to sales.
A 30-minute call. You leave with a suggested first sprint, whether or not we work together.
From proprietary knowledge to predictable pipeline.
We build the demand infrastructure deep-tech and industrial companies need to scale. By structuring your internal know-how into an AI-assisted technical engine, we operationalize what you know across every relevant touchpoint.
No vanity metrics. No guesswork. Just systematic marketing built to prove its ROI through measurable pipeline.
Strong technology. Not enough demand.
No next step for buyers who are not ready
Your product pages explain the technology well, but there is no clear next step for someone who is not ready to buy yet.
Leads that go cold
Trade-show contacts and website enquiries wait days for a reply, or never get one.
Tools that don't talk to each other
The CRM, the website and the spreadsheets each tell a different story.
Content stuck waiting for an engineer
Success stories, launches and event messaging take months because the experts have no time.
Everyone has AI now. That is the problem.
Same tools, same voice
When every company uses the same models, websites, emails and posts start to sound alike.
More tools, less truth
The stack keeps growing, but no system holds a single view of the customer.
Busy reports, unclear impact
Activity is measured everywhere; what actually creates pipeline is not.
AI can do the work. Direction still comes from your knowledge and your people. That is why we start with what you know.
Signal, not noise.
Most marketing adds more: more tools, more content, more channels. We do the opposite. We connect what you already know, remove what does not matter and improve what works, one iteration at a time.
Connectivity
Products, customers, data and conversations linked in one knowledge base, so every channel draws on the same truth.
Simplicity
Fewer tools, clearer messages, one source of truth. If it does not move pipeline, it goes.
Iteration
Small, measured sprints. If we do something three times, we automate it; then we test, learn and refine.
Not sure where to start?
Most companies begin with the knowledge base or a quick fix in their CRM. On a short call we find the system that moves your pipeline first.
Built for companies whose know-how is the product.
Your rules
Before anything is connected, we agree where data is stored and who can access it.
Confidential by design
We choose tools and settings with you, so sensitive material such as build data and parameter sets stays protected.
Sources, always
Every answer and draft shows where the information came from.
People sign off
Nothing goes out under your name without review.
Fixed-scope sprints, not open-ended retainers
Diagnose
We review your funnel, tools and material and show you where leads and effort are lost.
Connect
We build the knowledge base from your own sources and check it with you.
Build
One sprint at a time, each with a deliverable and an agreed measure of success.
Measure
We report what worked and what did not, and decide the next sprint together with you.
Scoped and priced before we start.
Every engagement begins with one fixed-scope sprint, with a clear deliverable and an agreed measure of success. No open-ended retainers.
Industrial B2B marketing, built by someone who actually knows the industry.
Wanted.Berlin is a Berlin-based studio focused on technical positioning, performance campaigns, and full-funnel marketing automation for industrial innovators.
Deep technical roots
Founded by Shadrach Appiagyei, the studio is built on hands-on marketing leadership in industrial additive manufacturing—spanning machines, materials, and enterprise software at Nikon SLM Solutions, Spectroplast, and AMSIS.
Senior execution, zero fluff
We partner with a deliberately small number of clients at a time. That means Shadrach personally designs and executes every strategy. No junior account managers. No middle layers. Just senior-level execution and honest counsel on what to pursue—and what to skip.
Before you book a call.
We already use ChatGPT. Why would we need this?
ChatGPT is a tool; it does not know your products, customers or proof points. We build the knowledge base and the process around it, so AI output becomes specific to your business and your team stops re-explaining the same things.
We already work with an agency. How is this different?
Agencies usually produce campaigns and content. We build the system underneath: knowledge, follow-up, CRM and reporting. It works alongside an existing agency and makes their output more accurate.
What does it cost?
Every engagement starts with one fixed-scope sprint, scoped and priced up front after the intro call, so you know the cost before anything starts. Ongoing support can be agreed as a block of days that you draw down as needed.
How quickly will we see results?
You get a usable deliverable at the end of the first sprint. Pipeline takes longer to move, so we agree leading indicators such as response time, qualified leads and meetings, which show progress early.
Our team has very little time. Can this work for us?
That is who we build for. We do the implementation; your experts give short input and review instead of writing from scratch.
Why not wait until next quarter?
Every month without clear follow-up and reliable data, enquiries go cold and decisions are made on partial numbers. A single sprint is a small commitment, and it shows quickly where demand is being lost.
Let's talk
Tell us about your company and where demand gets stuck. Shadrach replies personally with a suggested first step.
A 30-minute call. You leave with a suggested first sprint, whether or not we work together.
Prefer email? hello@wanted.berlin