A great product, no steady pipeline
Customers find you through word of mouth, but nothing predictable brings new ones in.
Marketing and demand systems for technical B2B
Building marketing systems that sell.
No gimmicks. Substance first. We build the AI infrastructure behind your marketing and sales: a connected knowledge base that understands your business model, and automation that removes manual, inefficient work and drives measurable results.
When companies come to us
Strong technology. Not enough demand.
Leads that go cold
Trade-show contacts and website enquiries wait days for a reply, or never get one.
Tools that don't talk to each other
The CRM, the website and the spreadsheets each tell a different story.
Content stuck waiting for an engineer
Case studies and application notes take months because the experts have no time.
The foundation
A connected knowledge base that understands your business
Generic AI doesn't know your products, your customers or why you win. We connect what you already have into one knowledge base, so everything built on top of it is accurate, on-message and traceable to a source.
1
One source of truth
Products, documentation, customer material, CRM data and sales conversations in one place.
2
Sources, always
Every answer and draft shows where the information came from, and says so when it doesn't know.
3
People stay in control
Anything that goes out under your name is reviewed by someone who understands your product.
What we build
Three systems that remove manual work and drive results
Demand Engine
Target accounts, outbound and email sequences, event follow-up and lead scoring. Repetitive research and routing are automated, so every enquiry is captured, qualified and followed up fast.
Content & Proof Engine
Case studies, application notes, technical SEO and German/English versions, drafted from your own material and reviewed by a domain editor.
Marketing Ops & Reporting
CRM setup and clean-up, tracking and attribution, automation workflows and a monthly dashboard that shows what generated pipeline.
Diagnostic
How ready is your company to generate demand?
Sixty seconds, a handful of questions. You get a score and the gaps where leads slip through between marketing, sales and your CRM.
Take the diagnosticHow we work
Fixed-scope sprints, not open-ended retainers
01
Diagnose
We review your funnel, tools and material, and find where leads and effort are lost.
02
Connect
We build the knowledge base from your own sources and check it with you.
03
Build
One sprint at a time, each with a deliverable and an agreed measure of success.
04
Measure
We report what worked and what didn't, then decide the next sprint together.
Contact
Let's talk
Tell us about your company and where demand generation is stuck. We'll reply with a suggested first sprint.
Prefer email? hello@wanted.berlin