What we build.

AI infrastructure for marketing and sales. Practical, connected to your business, and judged on results.

The foundation

A connected knowledge base that understands your business model

Most AI tools are generic: they don't know your products, your customers or why you win. We start by connecting what you already have into one knowledge base, so everything built on top of it is accurate, on-message and traceable to a source.

What goes in

  • Product, technical and application documentation
  • Customer, market and case material
  • CRM data and pipeline history
  • Sales calls, emails and enquiries
  • Brand, messaging and compliance rules

What it does

  • One source of truth your team and your automations share
  • Answers and drafts that cite where the information came from
  • Says so when the knowledge base doesn't have the answer
  • Shows gaps in your own material, such as claims without evidence or missing case studies

How we handle it

  • We agree where data is stored and who can access it before anything is connected
  • You own the knowledge base and can take it with you
  • People review anything that goes out under your name
The engines

Three systems that remove manual work and drive results

Demand Engine

Finds the right accounts, reaches them with relevant messages, and makes sure no enquiry goes cold.

What we build
  • Ideal customer profiles and target-account lists
  • Outbound and email sequences grounded in your knowledge base
  • Event and trade-show follow-up workflows
  • Lead capture, scoring and routing
What it replaces

Spreadsheets of badge scans, manual list research, copy-pasted emails and leads waiting days for a reply.

Content & Proof Engine

Turns the expertise inside your company into material that buyers and engineers trust.

What we build
  • Case studies from customer conversations and results
  • Application notes and datasheet-based content
  • Technical SEO for the terms your buyers search
  • German and English versions kept in sync
What it replaces

Content that waits months for an engineer's time, claims without evidence, and pages that only exist in one language.

Marketing Ops & Reporting

Makes the whole system visible, so you know what generates pipeline and what doesn't.

What we build
  • CRM setup, clean-up and integration
  • Tracking and attribution you can trust
  • Automation workflows between your tools
  • A monthly dashboard tied to pipeline, not vanity metrics
What it replaces

Disconnected tools, manual reporting, and debates about whose numbers are right.

Our standard

Substance over hype

We use AI where it removes real work or wins real business, and we tell you where it doesn't.

What we do

  • Start from a concrete use case and a measurable outcome
  • Automate the repetitive work, keep people on judgement and relationships
  • Cite sources and flag what we can't verify
  • Work in fixed-scope sprints with a clear deliverable

What we don't do

  • Sell AI for its own sake
  • Publish unreviewed AI output
  • Promise results we can't measure
  • Lock you into tools or contracts you can't leave

Who it's for

  • Deep-tech, additive manufacturing, materials, software and industrial companies
  • Technical founders and small commercial teams with strong products and limited marketing capacity
How we work

Fixed-scope sprints, not open-ended retainers

01

Diagnose

We review your funnel, tools and material, and find where leads and effort are lost.

02

Connect

We build the knowledge base from your own sources and check it with you.

03

Build

One sprint at a time, each with a deliverable and an agreed measure of success.

04

Measure

We report what worked and what didn't, then decide the next sprint together.

Ready to talk about your use case?

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