If tracking is incomplete, your reports and ad platforms optimise on partial data. Wanted.Berlin makes the system visible: clean CRM data, reliable tracking and a monthly view of what creates pipeline and what does not.
Ops & Reporting.
Pipeline numbers you can act on.
Why the numbers don't add up
Disconnected tools
Website, CRM and email each tell a different story about the same customer.
Signal gaps
Missing tracking and duplicates mean platforms and people decide on partial data.
Reports nobody uses
Dashboards count activity, not the pipeline it creates.
What we build
- CRM setup, clean-up and integration
- Lifecycle stages, definitions and owners everyone agrees on
- Tracking and attribution you can trust
- Automation workflows between your tools
- A monthly dashboard tied to pipeline, not vanity metrics
What it replaces
Disconnected tools, manual reporting, and debates about whose numbers are right.
What you get
- One view of every lead and customer
- Lifecycle stages and owners that are clear to everyone
- Tracking you can trust
- A monthly report that leads to decisions
Pipeline numbers you can act on.
Audit
We review your CRM, forms, tracking and data quality and list the gaps.
Fix and connect
We clean data, define lifecycle stages and owners, and connect the tools.
Report
A monthly view tied to pipeline, with definitions everyone agrees on.
What does marketing operations include?
The systems and processes behind marketing: CRM structure, data quality, tracking, automation workflows and reporting.
Which CRMs do you work with?
HubSpot is a common starting point, and we also work with Salesforce, SAP and other CRMs, connected to your website, email and ad platforms.
What is attribution, and how precise is it?
Attribution links activities to the leads and revenue they influenced. No model is perfect; we choose one you can explain and trust, and we show its limits.
Can our team maintain it afterwards?
Yes. We document workflows, definitions and owners and hand everything over, so your team can run it. Ongoing support is optional.
How do you handle data protection?
We work with consent and suppression rules, agree data-processing roles before we get access, and remove our access when the work ends.
Start with a conversation, not a contract.
Tell us where demand gets stuck. Shadrach replies personally with a suggested first sprint.